Many firms use augmented reality (AR) that projects lifelike product holograms into the physical environment to assist customers in...

Picture this: students receiving real-time feedback on their presentation skills in VR. Researchers using AR to improve customer support...

Through three experiments, Tim Hilken, Mathew Chylinski , Debbie Keeling, Jonas Heller, Ko De Ruyter and Dominik Mahr investigate the...

Privacy concerns are an often cited obstacle to consumer adoption of augmented reality (AR) technology, but research has not yet...